Interim leadership & project-based work
Senior capacity for the moments that shape growth.
Whether you need an interim leader to take ownership or a focused partner for a defined project, I bring strong B2B experience with technical products and complex buying processes — and getting things done in matrix organisations.
01
Brand and positioning
Find your competitive position and a compelling narrative — then make the brand a shared direction across the business.
Example projects
- Market and competitor analysis to define a distinctive position
- Review and update brand narrative, evidence-based messaging, clarity of value story and visual identity
- Implementation plan for brand integration across customer-facing functions and platforms
- Team alignment, internal adoption and brand-performance measurement
02
Product go-to-market
Find a competitive position, turn technical strengths into customer value and build momentum from launch to market adoption — also in regulation-driven go-to-market.
Example projects
- Customer and market analysis to clarify product-market fit, target groups and competitive positioning
- Development of customer-centric product narrative and value propositions beyond technical features
- Launch planning and implementation, from demand generation to sales enablement
- Launch-effectiveness review, commercial KPI definition and post-launch iteration
03
Digitalization and AI transformation
Turn digital tools and AI in marketing into commercial results — with the processes, people and mindset to make change stick.
Example projects
- Digital marketing roadmap and channel action plan, with channel-performance review across the funnel
- Development of an AI transformation roadmap, AI tool selection and use-case prioritisation
- CRM and marketing automation development to connect customer lifecycle and sales pipeline management
- Team capability-building and change-management programme
- Definition of governance model, brand-safety practices and business-outcome measurement
04
Sales & marketing alignment
Connect sales and marketing around shared customers, clear priorities and a joined-up buying journey.
Example projects
- Definition of shared target accounts and commercial goals, informed by customer insight
- Review and development of pipeline, lead conversion, handover and sales feedback loops
- Development of sales enablement, messaging and content for complex buying
- Definition of shared KPIs, reporting and measurement across brand, demand and pipeline