Interim leadership · Project-based work
Marketing and commercial advisory for technical B2B.
I help technical B2B companies take products to market, sharpen brand and positioning, transform marketing with digital and AI, and align sales and marketing to win complex buying. My background brings together industry and software — two traditionally separate worlds that meet more and more often. Interim or project-based.
Experience
- Industrial products
- Renewable products
- Enterprise software
- SaaS
- Construction industry
- Packaging industry
- Sustainability
Brand and positioning
Find your competitive position and a compelling narrative — then make the brand a shared direction across the business.
02Product go-to-market
Find a competitive position, turn technical strengths into customer value and build momentum from launch to market adoption — also in regulation-driven go-to-market.
03Digitalization and AI transformation
Turn digital tools and AI in marketing into commercial results — with the processes, people and mindset to make change stick.
04Sales & marketing alignment
Connect sales and marketing around shared customers, clear priorities and a joined-up buying journey.
Perspectives on marketing
All articlesAI transformation
Decentralizing B2B marketing: more voices, stronger foundations
AI makes content easier to create. The real opportunity is to connect expert voices with shared brand and product intelligence — without losing trust.
Digital transformation
Why I talk about digital transformation, not just digital marketing
Leadership
Curiosity and creativity are a competitive advantage to build
B2B growth
B2B growth needs new customers — and a balance of brand and activation
Responsible AI
AI transparency is a brand-trust and leadership question
Background & approach
Commercial focus. People at the centre.
I’m a result-oriented, data-driven marketing expert with an international B2B background, and my work connects customer insight, competitive positioning and digital transformation to commercial outcomes. What makes my background unique is the combination of industry and software.
Industrial products
In industrial products, I bring experience from complex, multi-stakeholder value chains. That meant bringing products to market with the customer at the centre, while aligning R&D, regulatory, sustainability and sales inside the company, and suppliers, partners and specifiers outside it.
Software industry
In software, I bring strong expertise from a market where winning demand is everything. That meant building the digital marketing and growth engines that turn into pipeline and pipeline into revenue, with marketing, sales and customer success working seamlessly together.
People leadership is central to how I work. I build resilient, accountable and high-performing team cultures where capabilities stick and results show. I bring clear direction, curiosity and a commitment to helping people develop as the business moves forward.
Core competences
- B2B Marketing strategy
- Branding & Identity
- Customer experience
- Customer insights
- Demand generation
- Digital and AI transformation
- Go-to-market
- Governance and marketing compliance
- Market and competitor insights
- Marketing automation and CRM
- People leadership
- Process and data design
- Product marketing
- Project and program management
- Sales process development
- Sustainability
- Value chain analysis
Languages
- English
- Finnish
- Swedish
- Italian